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Flash Sites look great but are they good for search engine optimization? by Shaun Masterton |
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Flash used in web designs do look great and full flash sites are something special when done right. A perfect example is the website for the "Day after Tomorrow" movie.
However is a full flash site really the best thing for your business?
If you have already aware of search engine optimization, then you maybe have already thought of a potential problem with full flash sites. A flash file is simply treated as a multimedia file by browsers, same as a search engine's spider bot would do. This then rules out the spider bot being able to search through the content of the website and be able to reference the website to specific keywords. As all spider bot's would detect one file, this being the flash .swf file. This leads the spider bot relying on the meta tags and the title of the page to reference the website correctly. Which if these have been assigned correctly, then the website may be referenced high on a search engine.
The Day After Tomorrow website obviously has had a lot of money thrown at the advertising side of it and this leads to a lot of people already aware of the film. Also as the website is based around a few keywords, this being the film title and also the word "movie" would be associated as a keyword. This website topic can get away with this and still be ranked highly on the search engines.
If your business site has a lot of sections to it or there's a wide range of keyword's associated with the website. Then a flash site in my opinion wouldn't be the best idea for you. Sure it would look great and people will probably hold it in high regard. However getting traffic to the website is far more important and needed for success. A flash site wouldn't allow you to take advantage of what I feel is the best way to get yourself ranked higher on search engines. This being simple paragraph texts containing your keywords which search engines pick up when they send there spider bot to your website. The more you type the keywords, the higher you will be recognizied for that keyword. Full flash sites take this advantage away and leaves you relying only on a small part of search engine optimization.
This leads me to saying that a full flash site may look great but I would recommend using flash in small amounts, even if your website is similar to day after tomorrow website. I could very well be wrong about this theory but based on my knowledge of how search engines work, I do believe its a valid question and I am correct on my theory here. |
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